Why Your Business Needs a Custom Website (Not Just Social Media)
Why off-the-shelf solutions and social media alone are not enough for businesses that want to grow and be found online.
Tangi Iigonda
Strategic Lead
In today's digital-first world, your website is often the first interaction potential customers have with your business.
The Problem with Social-Only Presence
Many businesses rely solely on social media, thinking it's sufficient. But this approach comes with significant limitations:
- No ownership: Platforms can change algorithms or shut down
- Limited customization: You're forced into their template
- Poor discoverability: SEO is limited on social platforms
- No competitive advantage: Your page looks like everyone else's
The Custom Website Advantage
Ownership and Control
Your website is your digital property. You control the content, the design, and the user experience.
Search Engine Visibility
A properly built website ranks on Google and other search engines.
Credibility and Trust
A professional website signals that you're a serious business.
What Makes a Great Business Website
Fast loading speed - Users abandon slow sites
Mobile responsiveness - Most traffic is mobile
Clear calls to action - Guide visitors to convert
Professional design - Build trust instantly
Quality content - Answer customer questions
Ready to start your project?
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